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Sprunki - You Found Sprunk Media

Sprunki The Definitive Phase 10

Heal Injured Sprunkies

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Sprunki
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Sprunki 2

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Sprunked

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Sprunki 1996
We Become What We Behold is a casual indie game that examines how the media shapes public perception. The whole experience occurs on a single screen with squares and circles moving around. As the player, you take on the role of the "media camera," recording events that will be shared with the world. The characters' responses vary according to what you decide to emphasize, demonstrating how news cycles can devolve into conflict and mayhem.

The game was developed by indie creator Nicky Case and released in 2016. Known for making interactive experiences that explore psychology and social behavior, Case designed We Become What We Behold as a quick but impactful project. The game quickly went viral on web-game platforms and social media because of its unique message and its opening quote:
“We become what we behold. We shape our tools, and then our tools shape us.”
— Marshall McLuhan
This quote sets the tone for the entire experience, encouraging players to reflect on how media influences real-world actions.
Playing the game is simple. You observe characters walking around the screen and take photos of specific moments. Whatever you capture is shown on a small TV monitor. The characters then react to the “news” they see, changing their behavior accordingly.
Your goal is to follow the instructions that appear at the bottom of the screen while experimenting with different scenarios. Because every choice shapes the future, the game becomes a chain reaction of your decisions.
The gameplay loop centers on taking photos that influence character behavior:
The controls are beginner-friendly:
Mouse Controls
Keyboard Controls
Want to get the best outcome or understand the game’s deeper meaning? Here are some helpful tips: